B Corp (B Corporation) certification is awarded to companies that meet strict standards of social and environmental performance, transparency and accountability. In recent years, more than 8,000 companies have joined the B Corp movement. Why are we seeing a steady increase in the number of companies opting to join the movement? Is it a way for companies to attract new partners, to stand out from the competition or to recruit top talent? These are all key factors of strategic importance, but the real answer to this question is as simple as it is critical: “Because the future depends on it.”